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Why does audio improve the in-store customer experience?
Did you know that 82% of customers prefer music at the point of sale, and 52% say that a good musical atmosphere makes them want to come back? These figures, from a SACEM study in 2014, reveal a surprising reality: silence reduces sales by 28%, while a well-thought-out sound environment increases them by 35%.
It is in this perspective that Rondson, with its 56 years of expertise in sound reinforcement, offers audio equipment suitable for public venues.
The equipment is only the first part of the project because then it is necessary to find musical supports, personalized advertising messages to broadcast, as proposed for example by the brand Canal Music, a subsidiary of the NRJ group and specialist in sound design. This strategic collaboration aims to perfect the sound identity of companies by combining technical excellence and musical creativity.
Discover how this association transforms the customer experience and boosts business performance of companies, regardless of their sector of activity.
A strategic complementarity
Rondson: 56 years of excellence in professional sound
For more than half a century, Rondson has established itself as the reference in professional sound reinforcement. With a hundred dealers spread across the French territory, the company covers all types of land and applications: from small local shops to large commercial spaces, through offices, restaurants, hotels and event sites.
This sustainability reflects technical expertise and continuous adaptability to technological progress but also in the face of growing market demand.
Canal Music : L’expertise du design sonore du Groupe NRJ |
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Canal Music, a subsidiary of the NRJ group, brings a unique creative and strategic dimension. Specialized in sound design for commercial spaces, the company masters perfectly the art of creating custom-made sound identities that reinforce the brand image and positively influence behaviors.
With more than 3,000 customers, whether it is points of sale or major retailers, Canal Music relies on the musical expertise of the NRJ group to offer personalized radio solutions, adapted musical atmosphere and integrated messages. Each creation scrupulously respects the SACEM regulations and adapts to the specificities of each sector of activity.
This combination responds to a growing market demand for a complete turnkey solution that combines technical excellence and musical creativity. On the one hand, Rondson’s recognised technical expertise guarantees a professional installation. On the other hand, the creative know-how of Canal Music ensures a coherent and impactful sound design. Together, we offer a service.
The scientific impact of sound design in companies
The data that speaks: psychology and neuroscience
Science has long demonstrated the major influence of music on our behaviors and purchasing decisions...
The SACEM benchmark study (2014) reveals that 82% of customers appreciate music in-store, but especially that 52% say that a good musical atmosphere encourages them to return. Even more impressive: the direct financial impact is measurable. A well-designed sound environment can increase sales by 35%, while silence, perceived as abnormal by our unconscious, decreases it by 28%.
The length of stay for guests also varies according to the musical choices. A slow tempo with low sound intensity naturally extends the time spent on the premises, promoting discovery and purchase. Conversely, a faster tempo accelerates customer rotation, a strategy adopted by the Hippopotamus chain to optimize service, while Sephora favors a slower pace to encourage product testing.
The measurable influence on purchasing behaviors
Beyond the length of stay, music directly influences consumer choices. The University of Leicester (1998) conducted a revealing experiment in an English wine shop: When French songs were played, customers bought 5 times more French wines than German wines. The opposite happened with a German playlist, demonstrating the direct influence of the soundscape on purchasing decisions.
Musical prestige also plays a crucial role. A study by Texas Tech University (1993) proved that classical music, for its prestigious side, increases the average basket 2.5 times more than popular music in high-end stores.
Even the sound volume has its importance according to the study by the University of Southern Brittany (2008), the higher the volume, the more customers consume, a phenomenon particularly observable in bars and cafes.
Beyond Commerce: Multiple Business Applications
If commerce was the first sector to exploit these discoveries, applications today extend to all professional environments: Music also creates a climate of valuable confidentiality. It generates an impression of a 'sound bubble' that encourages customers to confide more in the sellers, making exchanges more personalized.
Technical solutions: sound design + professional sound
The custom sound design by Canal Music
The programming adapts to the pace of your activity: specific time slots, seasonal variations, special events. Promotional and informative messages integrate naturally into the musical flow, without any break in atmosphere. Canal Music also handles all legal aspects.
This tailor-made approach ensures perfect coherence between the brand identity and its sound expression, creating a unique and memorable customer experience.
The technical expertise Rondson
With 56 years of experience, Rondson masters all the technical aspects of professional sound reinforcement. The company rigorously selects its equipment: speakers, professional amplifiers, microphones adapted to each space configuration.
Diversified application sectors
This solution adapts to all professional environments:
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A quantifiable return on investment
The advantages of professional sound design are no longer based on intuition, but on tangible data. The increase in turnover can reach 35% according to benchmark studies, a directly measurable impact on profitability.
The control of the residence time allows adapting the strategy according to the objectives: extending the visit to promote discovery and impulse buying, or accelerating the rotation to optimize service during busy periods.
The influence on the average basket is particularly interesting for businesses. An appropriate musical atmosphere naturally encourages the discovery of new products and complementary purchases.
Customer loyalty constitutes a major long-term benefit: 52% of customers return to a place where they liked the musical atmosphere, creating significant recurring customer value.
an enhanced customer experience
The tour experience is naturally enhanced thanks to acoustic comfort. A well-designed sound environment reduces stress, promotes relaxation and creates an atmosphere conducive to positive exchanges with the teams.
The discrete guidance by music naturally orients traffic flows in space, without intrusive signage. The informative messages harmoniously integrated into the musical programming deliver useful information without breaking the mood.
The memorization of the brand is strengthened. A recognizable sound identity creates a lasting emotional connection with customers, fostering recommendation and positive word of mouth.
Compliance and legal serenity
Canal Music takes over the management of SACEM rights and mandatory declarations, eliminating any legal risk for the client company. Regulatory compliance in sound broadcasting is guaranteed, including compliance with volume standards and time restrictions.
The quality assurance of Rondson equipment and construction guarantees offer total technical serenity.
From emerging markets in full swing
The market for coworking spaces is experiencing significant growth, with particular requirements in terms of atmospheres that oscillate between productivity and relaxation depending on the zones and schedules.
The field of health and well-being explores the benefits of music therapy and relaxing sound atmospheres in care environments, thus broadening the perspectives of use.
A collaboration dedicated to your success
A business collaboration that symbolizes the fusion of two complementary skills to improve your professional performance. On the one hand, 56 years of technical experience and a national network of trust. On the other, the musical creativity of the group NRJ and a recognized expertise in sound design.
This alliance guarantees you a complete solution key in.
The benefits are measurable: up to 35% increase in turnover, improvement of the customer experience, reinforcement of loyalty and simplification of operational management.
Whether you work in the commercial sector, hospitality, services or event organization, this solution adapts to your specificities and evolves with your needs.
Discover today how to transform your professional space into a real sensory experience!